What Now Rug S3

What Now Rug S3 is not merely a decorative piece—it is a deeply symbolic creation by South African artist and designer Gomolemo Nkwana. Emerging from the Art of Becoming series, this rug captures the contemplative question that arises in the quiet aftermath of transformation: What now?

The design is an abstract topographic narrative—organic contours that ripple across the rug like inner thoughts or emotional landscapes. The motifs evoke elevation maps, cellular forms, or undulating water—shapes that shift between certainty and ambiguity. The result is a design that draws the viewer inward, inviting contemplation, interpretation, and calm.

A Story in Three Styles:

Each variant of the What Now Rug S1 expresses a different chapter of the same visual and emotional journey:

• Style 1 (S1): Features a subtle beige-on-beige design. The delicate linework quietly emerges from the base, creating a meditative, understated elegance. Ideal for minimalist or serene interiors, this version offers calm introspection and soft sophistication.

• Style 2 (S2): Introduces bold black lines woven into the soft beige base, adding contrast and energy. This style still holds a grounded serenity but delivers a more graphic and expressive tone—perfect for those seeking a statement piece that remains warm and inviting.

• Style 3 (S3): Offers the most dramatic interpretation, with the black pattern becoming dominant. Beige forms flow within the black fields, reversing the visual emphasis. This bold look feels more intense and immersive—echoing deeper introspection or profound change.

Each style maintains the same artistic DNA but allows for varied emotional and visual resonance, depending on your personal aesthetic and spatial needs.

Artistic Meets Practical:

Craftsmanship and practicality meet in the production of the What Now Rug S1. It is made using hand-operated looms—ensuring attention to detail and soulful craftsmanship with every piece.

Key Features:

• Material Composition: Acrylic, cotton, and viscose for a luxurious yet durable finish.

• Flat-woven Construction: No pile height but a soft, substantial texture that feels smooth underfoot.

• Thickness: 7 mm

• Weight: 2,400 g/m²

• Fringed edges: Straight from the loom for a handmade finish.

• Durability: Pet-friendly, shed-free, and dust-resistant.

Versatility & Use:

• Perfect for high-traffic areas such as living rooms, hallways, and bedrooms.

• Compatible with robot vacuum cleaners.

• Does not lift or bunch during vacuuming.

• Best used with a rug underlay to prevent slipping.

Care Instructions:

• Spot clean gently using natural soap and cold water.

• Avoid brushing or stepping on when wet.

• Lay flat to dry and keep out of direct sunlight.

• Professional cleaning recommended at 30°C.

• Occasionally rotate or shift furniture to avoid indentations.

Additional Details:

• Designed in Johannesburg, South Africa

• Manufactured in Istanbul, Turkey

• 1-year warranty on manufacturing defects.

What Now Rug S1 is more than a rug—it is a canvas of contemplation, a tactile piece of abstract art, and a visual journal of emotional evolution. Whether it grounds a quiet reading nook or anchors a modern living space, it holds space for thought, stillness, and style.

Let your interior speak volumes. Choose the What Now Rug S1—a rug that remembers, reflects, and reimagines.